Ayton and Elan Atias are two brothers who decided to take over the family business which was ran and operated by their father for over 40 years. While having different backgrounds, these two demonstrated the same strong mentality and work ethic their father had instilled in them as children in order to create Evolve Apparel. Evolve Apparel is a product of what their father created 40+ years ago, but now, they have decided to take a different approach towards the business. This new approach was strategically set in place in order to attract a new and younger customer base while still maintaining strong relationships with existing vendors and retailers. With the guidance of their father, these two have not only established a name for themselves, but have been able to build their brand by evolving the shopping experience all together.